About Us

In 2019, Pragya Sharma and Prerna Sharma launched Store_of_arts as a YouTube channel, marking the inception of their journey into the world of creativity and expression. What began as a platform to share their artistic ideas soon evolved into a registered business venture in 2021, specializing in imitation jewelry. The inception of this enterprise signaled the commencement of a transformative journey for the twin sisters, driven by their passion for innovation and their desire to showcase their talent to a wider audience.

At its core, Store_of_arts is dedicated to the curation and dissemination of diverse jewelry offerings from across India, all unified under a single roof. With a commitment to affordability without compromising on quality, the business endeavors to cater to the varied needs of its clientele. Recognizing the pivotal role that jewelry plays in defining a woman's persona, whether in professional settings or celebratory occasions, the sisters strive to provide a comprehensive range of designs suitable for individuals of all ages and genders.

Every piece offered by Store_of_arts is meticulously crafted to perfection, reflecting a profound attention to detail and a dedication to excellence. Embracing the ethos of continuous improvement and innovation, the business aims to herald a new era in the fashion jewelry industry, setting new benchmarks for creativity and craftsmanship.

Since its establishment in 2021, Store_of_arts has embarked on a relentless pursuit of success, overcoming numerous challenges and obstacles along the way. With unwavering support from their family and friends, Pragya and Prerna have navigated the intricacies of entrepreneurship, charting their course from humble beginnings to burgeoning success.

Despite the trials and tribulations encountered on their entrepreneurial journey, the sisters find immense joy and fulfillment in the simple act of spreading happiness through their meticulously curated jewelry offerings. Each package sent forth from Store_of_arts is infused with a palpable sense of love and care, reflecting the sisters' genuine passion for their craft and their unwavering commitment to customer satisfaction.

As Store_of_arts continues to flourish and expand its horizons, Pragya and Prerna remain steadfast in their pursuit of excellence, driven by a shared vision to redefine the standards of the fashion jewelry industry and leave an indelible mark on the world of creative expression.